GOOD NEWS FOR WEB CONTENT CREATOR TARGETING BABY BOOMERS
eMarketer estimates that this year 49% of 55- to 64-year-olds and 30% of those ages 65 and older will watch online video at least monthly. That compares to 87% of 18- to 24-year-olds and 81% of those ages 25 to 34.
That gap is closing, though. The highest growth in online video viewership is among these older groups; the number of viewers over 65 is expected to nearly double between 2011 and 2015, and the number of older boomers watching video online will increase by double-digit percentages through 2014, adding millions to online video advertisers’ responsive audiences.
For the scoop on the whole article click on link below.
Good news for “Dating In The Middle Ages.”This will soon migrate to watching videos, we hope. fb.me/1eFk9wxSk
Devin Mills is the creator of the hit comedy online series: Dating In The Middle Ages
View first episode here: