GOOD NEWS FOR WEB CONTENT CREATOR TARGETING BABY BOOMERS eMarketer estimates that this year 49% of 55- to 64-year-olds and 30% of those ages 65 and older will watch online video at least monthly. That compares to 87% of 18- to 24-year-olds and 81% of those ages 25 to 34. That gap is closing, though. The…

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